We set out to create an informative and engaging way to showcase BASF’s PT Specialty products. One of the main challenges was illustrating the wide range of application areas across multiple products in the lineup. Our solution was to design a series of simplified room layouts—clean, open “cube” environments that allowed viewers to quickly understand each product’s context and use. These modular cubes became a unifying visual thread, seamlessly representing both the versatility of BASF’s offerings and the diversity of their clients.